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At the 2025 Predictions event run by The Drum in February Tony Walford was asked what he thought the year would bring f

  • At the 2025 Predictions event run by The Drum in February Tony Walford was asked what he thought the year would bring f.

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The concept of a brand book as the definitive guide to a brands identity is outdated.  Cultural societal economic

  • The concept of a brand book as the definitive guide to a brands identity is outdated.

    Cultural societal economic.

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The next wave of ad campaigns—whether theyre all about measurable performance award-winning creative or something in

  • The next wave of ad campaigns—whether theyre all about measurable performance award-winning creative or something in.

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There you are streaming some edge-of-your-seat reality TV just as a housewife is about to reveal something really juicy

  • There you are streaming some edge-of-your-seat reality TV just as a housewife is about to reveal something really juicy.

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If you want to transform your marketing in 2025 look past whats in vogue. Start focusing on creating a foundational un

  • If you want to transform your marketing in 2025 look past whats in vogue.

    Start focusing on creating a foundational un.

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With the vast majority of marketers increasing AI investments and digital ads set to capture nearly three-quarters of to

  • With the vast majority of marketers increasing AI investments and digital ads set to capture nearly three-quarters of to.

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Imagine youre enjoying a relaxing evening at home binge-watching your favorite streaming show when an ad pops up for

  • Imagine youre enjoying a relaxing evening at home binge-watching your favorite streaming show when an ad pops up for.

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Whether you want to PR at your next race or just move up through the pack at your weekly run club you have more control

  • Whether you want to PR at your next race or just move up through the pack at your weekly run club you have more control.