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Whether setting out on a safari through the jungle or backpacking through a remote forest preparation is key. You

  • Whether setting out on a safari through the jungle or backpacking through a remote forest preparation is key.

    You.

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Its been a challenging and exciting year for performance marketers. Despite shifting privacy and macroeconomic headwind

  • Its been a challenging and exciting year for performance marketers.

    Despite shifting privacy and macroeconomic headwind.

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Remember when Elon Musk explicitly told advertisers that he didnt care if they left X? Dont worry if youre struggling

  • Remember when Elon Musk explicitly told advertisers that he didnt care if they left X? Dont worry if youre struggling.

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Lets set the scene. Im Rotimi Odukoya and Im into two things: fitness (Clmbxr is my baby) and having immaculate goo

  • Lets set the scene.

    Im Rotimi Odukoya and Im into two things: fitness (Clmbxr is my baby) and having immaculate goo.

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The mere act of being curious—daring to ask questions actively listening wondering why—is an important mental workout

  • The mere act of being curious—daring to ask questions actively listening wondering why—is an important mental workout.

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At the 2025 Predictions event run by The Drum in February Tony Walford was asked what he thought the year would bring f

  • At the 2025 Predictions event run by The Drum in February Tony Walford was asked what he thought the year would bring f.

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Generative AI is transforming marketing and advertising.  With generative AI advertisers can unlock productivity unlea

  • Generative AI is transforming marketing and advertising.

    With generative AI advertisers can unlock productivity unlea.

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The concept of a brand book as the definitive guide to a brands identity is outdated.  Cultural societal economic

  • The concept of a brand book as the definitive guide to a brands identity is outdated.

    Cultural societal economic.

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The ability of AI to generate hyperrealistic text images and websites causes a growing—and largely invisible—threat f

  • The ability of AI to generate hyperrealistic text images and websites causes a growing—and largely invisible—threat f.